What Is a Website Audit?
What Is a Website Audit?
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Why do you need a website audit?
- Website Performance Optimization
- Search Engine Optimization
- Conversion Rate Optimization
- Competitive Analysis
- Identify Issues
How to Conduct a Website Audit?
1. Run Your Website URL through a Site Audit Tool
Before you get started, you'll want to find a website auditing tool that can help you analyze how your website is performing. When you use site audit software to run your site through, you can get specific recommendations and test how your page is performing. You can use diib if you want to setup automated scans regularly.
2. Find Technical Errors
Once you've put your site through an auditing tool, you'll want to look for technical errors. These could be related to performance, SEO, mobile, security, and more. The technical site structure and setup of your site play a large role in how well your website performs for customers.
3. Identify SEO Problems
Now, you'll want to look at SEO-related issues so you can improve your ranking on search engines. This might mean looking at meta descriptions, reviewing image alt text, and more.
4. Analyze Design and UX
One of the things I like to look for when conducting a website audit is the user experience. How is this design working for your customers? Some software has heatmaps of what parts of your design draw the most attention and what users are reading. This type of analysis will let you know how the overall design and user experience are impacting your visitors.
5. Assess Website Content
A website audit will help you assess website content including blogs, website pages, etc. You'll want to know how your current pages are stacking up. Ask yourself, "Is my content ranking well in search engines?" and "Is my on-page SEO and performance aligned with my traffic numbers?"
6. Generate a Checklist of All Site Issues and Recommended Fixes
Lastly, when you're conducting a website audit, it's important to have a place where you put a summary of all your findings. List out the site issues and recommended fixes, so that you can send that information to the appropriate teams.
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Why Businesses Need A Website
Why Businesses Need A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be a make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is to stress the importance of making sure you have a website. I've helped numerous companies of varying sizes create their digital presence. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price.
Credibility
One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you. This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads. Once people find you online, become interested in your product or service and want to know more, they'll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Announcements
Since your website is on 24/7, it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Digital Advertising
If you plan on leveraging digital marketing to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment. Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.
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