What Is a Website Audit?

1. Run Your Website URL through a Site Audit Tool

Before you get started, you'll want to find a website auditing tool that can help you analyze how your website is performing. When you use site audit software to run your site through, you can get specific recommendations and test how your page is performing. You can use diib if you want to setup automated scans regularly.

2. Find Technical Errors

Once you've put your site through an auditing tool, you'll want to look for technical errors. These could be related to performance, SEO, mobile, security, and more. The technical site structure and setup of your site play a large role in how well your website performs for customers.

3. Identify SEO Problems

Now, you'll want to look at SEO-related issues so you can improve your ranking on search engines. This might mean looking at meta descriptions, reviewing image alt text, and more.

4. Analyze Design and UX

One of the things I like to look for when conducting a website audit is the user experience. How is this design working for your customers? Some software has heatmaps of what parts of your design draw the most attention and what users are reading. This type of analysis will let you know how the overall design and user experience are impacting your visitors.

5. Assess Website Content

A website audit will help you assess website content including blogs, website pages, etc. You'll want to know how your current pages are stacking up. Ask yourself, "Is my content ranking well in search engines?" and "Is my on-page SEO and performance aligned with my traffic numbers?"

6. Generate a Checklist of All Site Issues and Recommended Fixes

Lastly, when you're conducting a website audit, it's important to have a place where you put a summary of all your findings. List out the site issues and recommended fixes, so that you can send that information to the appropriate teams.

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