What is eCommerce?
What is eCommerce?
Ecommerce software is the system that allows your online store to operate. The system often includes related business tools like inventory management, accounting, and email marketing, for instance.
Ecommerce is about buying and selling on the web, so firms need the right software to get the job done well. Companies must find the software to suit them, and with some good advice, this needn’t be a problem. While there are various types of eCommerce software, its most important role is to simplify the customer experience. Customers need to be able to find products, add them to their basket, and check out as simply and efficiently as possible.
The top eCommerce software providers in 2022 are:
- Squarespace
- Square
- Ecwid
- Shift4Shop
- Shopify
- Wix
- Weebly
- BigCommerce
- WooCommerce
- BigCartel
Getting the right software can help you go from start-up to success. With so many options available, it’s essential to get to grips with the right type of software to suit your company. Not sure which one is right for your business? Talk to us today!
What Is a Website Audit?
What Is a Website Audit?
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Why do you need a website audit?
- Website Performance Optimization
- Search Engine Optimization
- Conversion Rate Optimization
- Competitive Analysis
- Identify Issues
How to Conduct a Website Audit?
1. Run Your Website URL through a Site Audit Tool
Before you get started, you'll want to find a website auditing tool that can help you analyze how your website is performing. When you use site audit software to run your site through, you can get specific recommendations and test how your page is performing. You can use diib if you want to setup automated scans regularly.
2. Find Technical Errors
Once you've put your site through an auditing tool, you'll want to look for technical errors. These could be related to performance, SEO, mobile, security, and more. The technical site structure and setup of your site play a large role in how well your website performs for customers.
3. Identify SEO Problems
Now, you'll want to look at SEO-related issues so you can improve your ranking on search engines. This might mean looking at meta descriptions, reviewing image alt text, and more.
4. Analyze Design and UX
One of the things I like to look for when conducting a website audit is the user experience. How is this design working for your customers? Some software has heatmaps of what parts of your design draw the most attention and what users are reading. This type of analysis will let you know how the overall design and user experience are impacting your visitors.
5. Assess Website Content
A website audit will help you assess website content including blogs, website pages, etc. You'll want to know how your current pages are stacking up. Ask yourself, "Is my content ranking well in search engines?" and "Is my on-page SEO and performance aligned with my traffic numbers?"
6. Generate a Checklist of All Site Issues and Recommended Fixes
Lastly, when you're conducting a website audit, it's important to have a place where you put a summary of all your findings. List out the site issues and recommended fixes, so that you can send that information to the appropriate teams.
Need professional help? Talk to us today.